The Proposed Strategy for
Wilson & Associates
Version 1.0
Prepared September 11th, 2023
Contents
about us
We are a full-service creative agency, with a mission to give creatives and entrepreneurs, the means to bring their ideas to the world. We build custom teams based on your project; Like a pot of GUMBO, it’s a little different every time, but always tasty.
Miles Mungo our founder, has been working as a professional designer since 2009. He’s worked with clients in the US, Canada, the UK, the Caribbean, and South Africa, providing branding, web design, graphic design, motion design, film production, and a whole lot more.
overview
The hard part may already be done. You’ve built a business, developed the skills and know how to serve your customers better than the competition. What we need to do know is convince people of the truth, and make them aware of Wilson & Associates.
We believe we can best achieve that with a brand refresh, an updated and redesigned website, and social media and email strategy. We want to leverage the very real care that you have for your clients, beyond what the ‘big guys’ offer.
the "why"
Ultimately, God has gifted you with the personality, dependability, and skill to provide quality insurance to the residents of NorthWest Arkansas. Though the ‘big guys’ provide service to a lot people, they can’t offer the personal touch of Wilson & Associates.
"We're not selling, we're giving you what you need."
Rebranding Package.
$2,200 – 2 weeks
We believe that Wilson & Associates will benefit from a simple logo redesign, one that keeps the essence of the original logo but is more suitable for various applications; Something that looks good on your business card, your website, and your social media channels.
This package includes:
- Logo package (bitmap and vector formats; wordmark and logomark; for in light, dark, and colored versions)
- Logo Guide
- Logo copyright protection
- Typography
- Color palette
- Brand typography
- Style Guide
- Stationery Design
- Business cards, Letterhead, Invoice, Envelope, 1 vertical banner, slide deck template
Social Media (& email) Marketing Strategy.
$250 – 1 week
*This if for the creation of the strategy, not it’s implementation (creating graphics, videos, posting content, etc.)
We start with a social media audit, to discover what platforms are currently being used and how they are preforming. We also look at your closest competitors to see what’s working for them.
From this we select from the top social media platforms (LinkedIn, facebook, X, Instagram, TikTok, YouTube) best suited for AcreHedge, and create a strategy for each, along with a proposed posting schedule, and pricing for the creation of and posting of content (graphic and video). We also include an email marketing strategy.
Website.
$2,970+ (5-10 pages) – 4 weeks
- Site architecture planning – Planning out the structure and flow of the website with you (what pages do we need?).
- Wireframing and sitemaps – Designing wireframes and sitemaps to layout page structure.
- Visual design – Creating the look and feel of the site through branding colors, fonts, imagery, etc.
- UI/UX design – Crafting an intuitive, user-friendly interface and experience.
- Copywriting – This is collaborative: Given the information we need, we can write compelling copy for headlines, body content, CTAs, etc.
- New Headshots – We think you could use an updated professional headshot.
- Programming and development – Coding the site frontend and backend using languages like HTML, CSS, JavaScript. Integrating databases, apps, APIs.
- Content integration – Integrating text, images, video, and other media content provided by you, along with stock photography, video, and original graphics.
- Testing and QA – Thoroughly testing the site on browsers, devices, connectivity speeds. Fixing bugs and issues. UX & QA testing with farmers.
- Hosting setup – Setting up web hosting, domains (we recommend wilsoninsurancenwa.com), and servers.
- Security measures – Adding SSL certificates, permissions, firewalls.
- SEO optimizations – Adding metadata, alt text, tags to optimize for search engines. Researching the ideal keywords and integrating them into the site.
- Training – We can train you and/or your team how to edit and manage site content using a CMS.
- *Support and maintenance – Providing ongoing support, troubleshooting, and site maintenance.
*Support and maintenance are an additional monthly charge of $50+. Price begins at $50 but vaires on hosting/bandwidth needs.
Conclusion.
Great branding is imperative. A strong brand and a well-crafted website communicate stability, trustworthiness, and safety. Social media is for better or worse, ubiquitous today, and thus you're well-served to have a working strategy.
Get in touch with us as to how you’d like to move forward, or if you require any further details or clarification about prices, timelines, or more info about why we’ve made the recommendations we have, and we’ll get back to you asap with details and a contract.
Thanks,
–The GUMBO Team