Contents
overview
In today’s world social media is ubiquitous. Even farmers are on Instagram, TikTok, YouTube, X, LinkedIn, and Facebook. We believe the strategy we’ve detailed here constitute the best starting strategy for AcreHedge social media.
Traditional crop protection is incomplete –
objectives
Find, engage with, and grow a social media audience.
Benchmark our competition to develop most efficient strategy.
Create a content creation and posting schedule.
Create strategy for templatizing graphics and video.
Competition
What we’ve seen across the social channels of our competition is that most companies have Facebook and X accounts. The content is paralleled across social media platforms and almost always includes either images or video. The best performing content was from posts summarizing events (conferences, trade shows, etc.), and contest announcements (mostly photography contests).
A lot of posts center around a particular day of recognition ex. National Farmers Day, or World Food Day, which ideally capitalizes on trending topics.
robinhood
Robinhood seems to have their most engagement on Facebook, though a great percentage of that is from frustrated customers looking for support and answers. Having a system of capture and responses for these complaints will help AcreHedge staff know what bugs to tackle as well as provide customers some peace of mind, knowing their concerns are heard.
Robinhood like other companies parallels most of their graphic and video content across platforms, though on X they do a lot of reposting/retweeting of relevant content, along with a short commentary or in some cases just an emoji.
Image Content
$40/post
We recommend starting with image content, be it graphics, photography, or a combination of both, that can be paralleled across platforms. Posts include:
- Post made to coincide with relevant recognized National and International days/weeks/months ex. World Meteorological Day, National corn on the cob day.
- Tips and relevant statistics related to farming, crops, and insurance.
- Posts that detail how to use the software: both mobile and desktop versions.
- Commercial/ad-style posts that summarize what AcreHedge is and the problem it solves. These would benefit the most from promotion or paid boosts.
$216 for 5 templates
Alternatively we can create a set of templates, which will allow AcreHedge to create its own content via the Canva platform.
Video & Animation
The video and animated posts would be similar to the images in terms of content. Video and animation however are an ideal medium for demoing the software, where we can create different scenarios where users can see how a farmer can make use of AcreHedge. This can also be done with sequential images (image carousel), but video is ideal.
$60/post – (stock video where relevant)
schedule
We recommend posting on a weekly basis, with bi-weekly posts during the first month of the product launch. Three graphic/photo posts per month and one video post per month.
Posting on X and LinkedIn can leverage reposting content from other individuals or companies. Following relevant accounts on those platforms will bring the content to you; You can then scan their posts for relevant content and repost.
engagement
We’ll want to develop generic answers to comments left across platforms, including where the app is downloaded. We’ll also want to have follow-up with concerned users. A Google sheets document could aid with this, tracking comments made and when they’ve been answered addressed.
We can use the emails users registered with along with free content on the website to grow an email list. Email marketing would include product updates, summaries of events, a social media post, a link to a relevant article/video/piece of content, and perhaps a message from the founder. Through social media we can offer free products such as a guide to protecting a certain crop in exchange for a user/visitor’s email address.
Alternatively some websites use popups that ask for you to subscribe to a newsletter via email, though this can sometimes be intrusive.
We would need to collaborate with you on what kind of free content we could create and offer to users/visitors in exchange for their emails.
Conclusion.
What we’re aiming for is a consistent brand and consistent customer experience across all platforms. We want those who come across our content to be engaged, intrigued, and to understand what we do and offer. There are a few ways we can proceed:
'Give & Go'
$
533
- Social accounts setup
- Canva account setup
- 5 graphic templates
- 3 Basic Animated Templates
'Full-Service'
$
533
+ $150/m
- Social accounts setup
- Canva account setup
- 5 graphic templates
- 3 Basic Animated Templates
- Weekly posts on all platforms (-TikTok)
For the Full-service option, we would proceed for 3 months, evaluating at the end of each month which platforms and types of posts perform best, and modifying the strategy accordingly. At the end of the three month term, we will offer a revised Full-Service option.
–The GUMBO Team
Get in touch with us as to how you’d like to move forward, and we’ll get back to you asap with details and a contract. Whether or not you choose to partner with us, we do hope the content in the above proposal contributes to your future success.
Thanks,
strategic creativity
© THE GUMBO COLLECTIVE LLC | est. 2020