Contents
overview
We want to bring a cohesive brand to AcreHedge; Presenting a professional image while increasing brand recognition.
We believe this is best accomplished via our proposal detailed below:
the "why"
Farmers don’t have a lot of options, especially not affordable ones. AcreHedge gives those farmers a viable and customizable option for insuring their crops. A polished and professional brand brings a sense of security to prospective customers
Branding Package.
$5,000 – 2 weeks
- Logo package (bitmap and vector formats; wordmark and logomark; for in light, dark, and colored versions)
- Logo Guide
- Logo copyright protection
- Typography
- Color palette
- Brand typography
- Style Guide
- Stationery Design
- Business card, Letterhead, Invoice, Envelope, 1 vertical banner, slide deck template
Social Media Marketing Strategy.
$250 – 1 week
*This if for the creation of the strategy, not it’s implementation (creating graphics, videos, posting content, etc.)
We start with a social media audit, to discover what platforms are currently being used and how they are preforming. We also look at your closest competitors to see what’s working for them.
From this we select from the top social media platforms (LinkedIn, facebook, X, Instagram, TikTok, YouTube) best suited for AcreHedge, and create a strategy for each, along with a proposed posting schedule, and pricing for the creation of and posting of content (graphic and video). We also include an email marketing strategy.
Website.
$5,000+ (5-10 pages) – 4 weeks
- Site architecture planning – Planning out the structure and flow of the website with you (what pages do we need?).
- Wireframing and sitemaps – Designing wireframes and sitemaps to layout page structure.
- Visual design – Creating the look and feel of the site through branding colors, fonts, imagery, etc.
- UI/UX design – Crafting an intuitive, user-friendly interface and experience.
- Copywriting – This is collaborative: Given the information we need, we can write compelling copy for headlines, body content, CTAs, etc.
- Programming and development – Coding the site frontend and backend using languages like HTML, CSS, JavaScript. Integrating databases, apps, APIs.
- Content integration – Integrating text, images, video, and other media content provided by you, along with stock photography, video, and original graphics.
- Testing and QA – Thoroughly testing the site on browsers, devices, connectivity speeds. Fixing bugs and issues. UX & QA testing with farmers.
- Hosting setup – Setting up web hosting, domains, and servers.
- Security measures – Adding SSL certificates, permissions, firewalls.
- SEO optimizations – Adding metadata, alt text, tags to optimize for search engines. Researching the ideal keywords and integrating them into the site.
- Training – We can train you and/or your team how to edit and manage site content using a CMS.
- *Support and maintenance – Providing ongoing support, troubleshooting, and site maintenance.
Our total price can vary depending on the complexity and functionality of the website. We can’t yet give an exact estimate without knowing a bit more about your needs.
*Support and maintenance are an additional monthly charge of $50+. Price begins at $50 but vaires on hosting/bandwidth needs.
Motion Designed Explainer Video.
Simple 2D animation: $5,000 - $8,000
Complex 2D/3D animation: $10,000 - $15,000
Hybrid: $8,000 - $12,000
12 weeks
Approximately 60-90 seconds. Potentially a combination of stock photography, stock video, and original motion graphics. In some cases, photo and video can more clearly communicate certain elements of the AcreHedge story.
We want to show what AcreHedge can offer, specifically to the farmer, and how it works, including the mobile app.
Our Process:
- Work with you to create an outline.
- We create thumbnails and a style-frame for approval.
- We work with you to create a script.
- We create an animatic with temporary voice-over and music.
- Once approved we work with a professional voice-over actor to record the narration.
- We create and source the needed assets: graphics, photos, video.
- ANIMATION – this is the bulk of the work.
- We add music and sound effects.
Conclusion.
Great branding is imperative. A strong brand and a well-crafted website communicate stability, trustworthiness, and safety.
Social media is for better or worse, ubiquitous today, and thus you’re well-served to have a working strategy.
The explainer video serves to articulate what AcreHedge is, in a succinct and engaging way. Though we believe this can and will add value, it should come after the branding and website.
Get in touch with us as to how you’d like to move forward, or if you require any further details or clarification, and we’ll get back to you asap with details and a contract.
Thanks,
–The GUMBO Team